Quote Originally Posted by craigkendall View Post
I have more sales than Google Analytics is showing.
Again, you can track sales in several different places within Google analytics (under Goals, under standard Analytics Ecommerce tracking, and under Conversion Tracking ... all 3 are independent of each other as to what and how they record the data).

Having said that, and assuming you mean that "more sales" than what Google Analytics Ecommerce Tracking (not conversion tracking, and not Goal tracking) is reporting, then this is only possible under two circumstances:

1) You have not got the tracking code install correctly

2) You are using a "third party / offsite" payment processor (like PayPal, 2CO, etc...) that requires the user to "click a button" at the end of the sale to "return to the merchant" (which would then trigger the Google Tracking code on the "checkout success" page.


Quote Originally Posted by craigkendall View Post
Your statement about coming through ad words makes sense,
This is actually a fact (coming through Adwords Ads) IF you are talking "Conversion Tracking" (it dos not pertain to traffic that comes from organic search or direct links etc..). It comes directly from the Google Website and is defined as such (the difference between analytics and conversion tracking):
https://adwords.google.com/support/b...g&topic=&type=


Quote Originally Posted by craigkendall View Post
but in doing some research it looks like it may be coming through Google search of any type. But don't hold me to that. I'll try to monitor it and see if any patterns develop.
You should easily be able to tell by looking at your analytics where the traffic is actually coming from. Keep in mind that "cpc" means Paid Search (Cost Per Click). Google reports information on that as well as "organic" right in the reports section.


Quote Originally Posted by craigkendall View Post
Bottom line I think I am "hearing" here is that there is some limitation to tracking of goals and ecommerce in the add on... is that right? For goals will it only track buyers who originally entered my store through a google search?

Thanks for teaching me!
No. The add on (any of them) adds the "Analytics Code" needed to track Goals and Ecommerce. To actually make Google track goals and Ecommerce figures though, you HAVE to set that up within your Google Analytics account.

It's really tough to explain in words. I'll have a video of it here soon for everyone to look at. It may explain a lot.