Quote Originally Posted by DTB View Post
wanted to edit but 7 minutes had gone by (uhhh, ok.)

edit to add:
we have been using 'adwords' for years, and have never had any figures for 'conversions' as we never set it up... you say above that this mod will add the basic 'conversions' code for adwords while adding the analytics mod... i wanted to mention, though we've had orders since this mod has been installed there still isn't any conversions on adwords, tho the 'goal' we set up for checkout confirmation is showing orders correctly...so far.
:)

No, installing just Google Analytics tracking mod alone will NOT install conversion tracking (sorry for any confusion). That you need to do on your own.

Installing the mod WILL install "e-commerce tracking" (which allows you to track overall conversion), but it does not install the keyword level tracking you are looking for from Adwords. That is a different monster. I listed code earlier in this forum I believe about how to install Conversion Tracking (for Adwords) manually.

Setting up "Goal Tracking" on the Google side will not install "conversion tracking" (or even activate it). Goal tracking is used to track individual "actions" (goals) on a website. You get up to 4 of them to track. Goal tracking allows you to find out what "actions" users are taking and how often in relation to your overall site (all traffic, no matter where from).

Goal tracking also allows you to setup funnels for indicating where your problem points are (for the funnel you setup of course).

Google has different tracking mechanisms available and a lot of users get them confused with each other. They all track distinctly different data, yet when combined provide the overall picture of your site's conversion.

Google provides the following:

1) Analytics tracking

2) Goal tracking (works WITH analytics, no additional tracking code needed but must be setup on its own from within Google)

3) Conversion Tracking (for tracking your Paid Search campaign(s) conversion). This works independently of the other tracking, and requires it's own tracking code be installed on your site). Keep in mind you can setup cross channel tracking within Google as well to track other paid search campaigns as well (Yahoo, MSN, etc..)

4) Ecommerce tracking (works with Google Analytics, but must have separate tracking code installed on site and must have your site setup as "ecommerce" from within your Google profile).

Make sense now? It can be challenging to distinguish the difference between them. I see them being "crossed" all the time in web site owners minds. They are in fact all separate entities that work together to provide the overall picture.