Quote Originally Posted by Dunk View Post
Sorry I should add that I'm asking on behalf of our marketing agency. They have just taken over management of our AdWords campaigns but need to know what the zen cart "cart value" identifier is so they can properly track the value of each conversion. They thought it was "order_total" but we're not sure.
I manage a lot of AdWords campaigns for people as well, and this module will 'out of the box' track all conversion values (within Adwords) without flaw. All you have to do is turn on "conversion tracking" from the admin of your cart and add the "Adwords ID" (provided by Adwords when you click to 'get the conversion code') into the space provided (again, in the admin of your cart.)

There should be no need for them to know the order_total etc... as the module does that all dynamically for them. All they need to do is look at the reports provided by AdWords (if you want data in your Analytics on Adwords you need to link to the two accounts together within your GA end) to see what converts and what doesn't.

Let me know if that helps.