Simple Google Analytics - Support

[voltage]

Hi econcepts,

Thank you for the explanation of your ebook. I am intrigued. I thought it was just a more in depth explanation of how to install analytics on zencart.

I do have one final question though. It appears it is now picking up traffic and capturing ecommerce sales. Therefore both parts of this mod seem to be working. However some strange behavior I have observed is that it is not capturing any adwords tracking. Zero. When I click on traffic sources and adwords, it shows my two campaigns and it says zero. But I know this isn't right (I feel it in the pocketbook if you know what I mean).

I am pretty sure this is not a zencart error, but I was wondering if anyone has any recommendations? Google's help is about as helpful as the help for Microsoft products.

Thanks in advance.

[econcepts]

Voltage (and all other analytics users),

Long post here ... good stuff ... questions answered. Hang in there and read on. :)

Your specific question is answered and a detailed explanation of what the Google Workbook really holds inside is also revealed.

Hi econcepts,

Thank you for the explanation of your ebook. I am intrigued. I thought it was just a more in depth explanation of how to install analytics on zencart.

The Workbook is much more than just a "how to install" manual. That is only one part of it (because if you don't have analytics installed correctly and completely, it does you no good at all.)

The main basis of the Google Workbook is to teach users of Google Analytics how to install it properly and then how to use the major key metrics it provides to help increase conversion of your website. That is where most people fail at using Analytics.

Many people install an analytics package just to "gather data" for review. However, the truth is, that data is no good if you don't know how to actually read and use it to help you make changes that will lead to an increase in conversion. This is the key, and one that is all to often overlooked by most website owners. Many don't realize that the answer to many of their questions is found in the data gathered from analytics.

Interpretation of that data is key. Instead of just "looking at numbers", you must begin to understand what those numbers are actually telling you about your website, your customers, and your products. Only then can you begin to understand what needs to be done to increase conversion.

I do have one final question though. It appears it is now picking up traffic and capturing ecommerce sales. Therefore both parts of this mod seem to be working. However some strange behavior I have observed is that it is not capturing any adwords tracking. Zero. When I click on traffic sources and adwords, it shows my two campaigns and it says zero. But I know this isn't right (I feel it in the pocketbook if you know what I mean).

I am pretty sure this is not a zencart error, but I was wondering if anyone has any recommendations? Google's help is about as helpful as the help for Microsoft products.

I can understand that comment about the Google help. It is tough. That is yet another reason I developed the Workbook. the Workbook explains everything in upfront and "non-technical" terms that anyone can understand and follow (translated for "all of us" is a good way to put it.)

More than likely, you have not tied your Analytics account to your AdWords account. If you haven't done this, and specified that the two should work together, you will not see any AdWords data in your analytics reports.

Again, this goes back to "just setting up analytics" by installing the Simple Google Analytics module, and "correctly setting up COMPLETE Google Analytics (which includes the installation of the Simple Google Analytics module along with many other features available only through your actual Google Analytics, or AdWords account).

There is a LOT more to setting up analytics than many people want to think. Not to rehash, but this is the basis of the Google Workbook and this particular issue (linking your AdWords account to your Analytics account) is covered there as well.

I hope that helps explain it a bit more to you (and the other readers out there). It is so tough to go through all the little details that "could be" it was just easier to put it down in a workbook with screenshots and step by step examples.

A large number of users of Simple Google Analytics have already downloaded and seen the benefit of the Workbook and I think once other users understand the Workbook is far more than an "installation guide" they too will see the benefit it can have for their website. :)

Let me know if you have any further questions about your analytics install or the Workbook.