A few things:
1) Conversion Tracking is only used in conjunction with Adwords. You must have an Adwords account to track that. Then, you must tie your Adwords account to your Analytics account to see the data within your Google Analytics reports.
2) Goals need to be manually setup from within your Google Analytics account, or they will not work. The tracking code merely records the data to each goal (once setup within your account).
The Google Analytics Workbook goes into great detail on these elements and more. You might benefit from getting a copy. It can be a confusing task without some clear guidance and screenshots.
Hope that helps!



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