Eric,

Thank you for your indispensable help and especially for your very clear explanations. Thanks also for this module.

I browsed to www.ZencartOptimization.com referenced in the module as providing tips on using Google Analytics. I'm frankly in awe of the talented writing on that site, and how engaging, well-organized, and enlightening the articles are. The articles really clarify what is happening in an online store and how analytics may be used to increase sales.

Your enthusiasm for well-used analytics seems to permeate the site, and is "catching."

Notageek