That toggles on for logged in users who chose to subscribe to the newsletter when creating an account. (that is if you enabled in admin to display newsletter subscribe/unsubscribe in your Information Sidebox).
If you want to enable Guest accounts to sign up for a newsletter there is a Newsletter Subscribe mod available in the Zen cart downloads area. With that mod installed then you add a static link to that subscribe page in your header dropdown menu. Not certain how to make that one dynamic, as I've never used that mod (for the shops I work on account registration is required to receive newsletter).
Support thread for the Newsletter Subscribe mod:
http://www.zen-cart.com/forum/showthread.php?t=37185
Woody



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