I was just wondering... is it possible to have several shop fronts, with the same products, but a different shop front design? The idea is to have several shops running off the same database.

I tried very quickly, but it seems that any change to, for example, the side columns in one store will reverberate throughout all the stores, and i want to customize the look of each, so it kind of defies the point.

Is it possible to isolate the products, and list the same ones on several stores, but change the presentation of each store?