My online store was made by professional web builders, using the Zencart shopping cart. Those web builders now host my site. When the site was being made I knew very little about SEO (and still don't know much) and when I was asked to list what should be put in the title tag, meta name, keywords sections etc, I just gave pretty general, broad descriptive terms -- as I thought these could be changed later, when I had more time to do some research.
I now realise that it would be better to have more specific keywords etc on the index page and contacted my web hosts/builders to ask how I could get access to the site's code to make the changes.
They replied that I cannot directly access the HTML in the case of Zencart as each page is dynamically generated by PHP code -- but that I could change the meta tags on individual products in zencart admin, "using the black and white circles". I already know that I can set the tags for products in that way but I would really like to know how and if I can change the Title tag etc on the main page.
Surely the whole website is not set in stone at the time it is built -- there must be a way of making some changes. I had also planned to make some other small changes to the site's appearance (changing some borders) but now I'm wondering if this is possible.




