Actually it isn't cheesy at all. I use an index.php page instead of a index.html page:
<?
Header( "HTTP/1.1 301 Moved Permanently" );
Header( "Location: http://www.got-its.com/zencart/" );
?>
<HTML>
<HEAD>
<TITLE>Your Title</TITLE>
</HEAD>
<BODY>
<?
Header( "HTTP/1.1 301 Moved Permanently" );
Header( "Location: http://www.got-its.com/zencart/" );
?>
Google loves it as I use their HTML method of verification and I didnt have to move my file structure around or alter my config files.
The only difference the consumer sees is the addition of a subdirectory on their address bar.
Of course having your store in your root folder is ideal but those of us that already have a crapload of stuff there for other things it is not always feasible, that and the fact that I try not to alter the config files if I dont have to.




