v1.4.0b GOOGLE FROOGLE FEEDER

GOOGLE BASE ADWORDS NOW SUPPORTED!

1. Added Google Base Adwords functionality;
2. Only enabled adwords for selected categories;

Installation Instructions for Google Base Adwords (also found in readme.txt):

Google offers the ability to create adwords campaigns for your products using your products link as your landing page.
The keywords are auto generated by Google and maintained by Google to optimize the number of clicks.

Google Adwords will only create ad campaigns for the first 100 items.

However, setting ad groups (not currently supported in v1.4.0), will allow creating landing pages and ads for groups of items. You can choose which 100 items are included by selecting your bottom-level category names in the admin->configuration.

This release is beta and will become more optimized in future releases.

1. Login to base.google.com, go to settings and activate your Google Base Adwords Campaign;

2. Update to latest version of Google Froogle Feeder and activate Google Base Adwords from the admin->configuration;

3. Set the maximum cost-per-click (min. 0.05), the visible URL of your website to display in your ads, and the category names to include separated by commas;

4. Before generating your feed file, please read the following:
Google Adwords consist of 4 lines: a title, line 1 of ad, line 2 of ad, and the visible url of your website;

The Google Froogle Feeder auto generates the first 3 lines of the advertisement using values that you have set for your products:

  • title = the first 25 characters (whole words only) of your products title (i.e. Dell Inspiron 6000 Desktop Computer -> Dell Inspiron 6000);
  • line 1 = "[manufacturer] [model]" (i.e. Samsung 931BW);
  • line 2 = "Only $[price]!" (i.e. Only $24.99!);
For optimal results, place significant information at the beginning of your product titles to be autogenerated into the ad;

5. Generate your feed file and upload to google base;


UPCOMING RELEASES:

I will add a counter that will let you know how many of your items have been enabled for google base adwords. Adgroups will also be something that I want to work on, but will require additional aid.