So what do folks think about fields to use for the mailing list? I am debating if it is worth modifying this mod to include collection of first (and maybe last) name also.

On the one hand, email opening and reading rates go up significantly when the recipients first name is included in the subject and body of the email.

On the other hand, people are more likely to fill out the subscribe form if there are fewer fields to fill out.

Opinions?