Is there a way to relate products in Zen-Cart?

For example, I am building a site for women's handbags and accessories. If someone is viewing a particular handbag, I'd love to be able to show a link that says "You may also be interested in..." and display a related accessory... say a wallet for example.

Is there any way to set up Zen-Cart so that when a particular product is chosen by a visitor, other, related products can also be shown or linked to?

Thank You,

Wayne