Yes, that is the idea... it is mainly for non-techs. For example, in the real estate space... real estate agents tend to be very non-technical. They simply want a site that will help them sell houses. Their preference is to never actually visit their own site, but just to have it to generate leads for their practice. A template engine would achieve this goal... in theory, pick your color, give us an email address, and punch the purchase button. And presto, instant lead gen machine (from their perspective). No fuss. No muss.
Lawyers, Doctors, etc tend to be the same... the max they want is to enter blog content on their site. The catch for them is: everyone can blog. So, if you have some unique content / tech that a non-tech cannot provide on their own and the non-tech does not need to maintain your tech, then they like it because differentiate their site (eg, house searching requires programing).
I have seen this model in several industries. There are ton of them in real estate, so they are easy examples to find (hence the reason I used the one I did).
My question is how to do this same concept considering we are using zencart?



