If you want Maximum to be 1 for all products in the database table products you can run this command in the Tools ... Insert SQL Patches ...
PHP Code:
UPDATE products SET products_quantity_order_max = 1;
To make this a default setting when adding products you would need to customize the file:
/admin/includes/modules/product/collect_info.php
and change approximately line 36 from:
PHP Code:
'products_quantity_order_max' => '0',
to read:
PHP Code:
'products_quantity_order_max' => '1',
NOTE: there are no overrides for this file ...