If you peek at the available functions, in the:
/includes/functions/functions_lookup.php
you would find a handy dandy function that can look up any field in either the products table or the products_description table ...
PHP Code:
* Return any field from products or products_description table
* Example: zen_products_lookup('3', 'products_date_added');
*/
function zen_products_lookup($product_id, $what_field = 'products_name', $language = '') {
You might use this to evaluate the field: product_is_call
this would return the 2 possible values of:
0 NO
1 YES
See if that doesn't help you out ...