Categories
To define meta tags for a Category, go to the Admin -> Catalog -> Categories/Products
once you're there..click on the meta tag icon (the last one to the right for any given category) and set your content.
Note: A meta tag must contain keywords and description or it is not considered complete, and will be ignored.
Products
If you want to define meta tags for individual Products, you will navigate to that product and
click on the meta tag icon to define it.
Note: there are custom settings in Product Types so if you don't want, for example, products_price in the title ... you can globably set the defaults for 1 or all product types.