Froogle

[mycomputerbuddy]

I was wondering if anyone had any marketing tips in regards to Froogle?

Our site is going live this Saturday and I've been looking around the marketing add

ons section. Is pushing the product listings to froogle a good free method of

marketing? Has anyone had any experience with this and your comments please.

Also any other suggestions that would help.

Thanks,

[birdoasis]

I've had allot of traffic from froogle, but not as many sales from it as I'd like. Some of my competitors have a bigger stock room than I do so they're putting lower prices than I can in froogle.

I have a google adwords campaign going on heated birdbaths and it has really increased our sales and pageviews.

The trick I learned from Numinix is that you don't have to pay for the top spot to get hits and sales with google adwords. I started by paying $1.50 per hit and dropped down to 50 cents and I'm getting more sales than I was at $1.50.

I'm thinking of trying 10 cents to see if it will increase our sales more. haha.

We were selling maybe one heated birdbath a month off of our site, and in the past two weeks we've sold at least 10 heated birdbaths and other items as well.

[CJPinder]

Is pushing the product listings to froogle a good free method of marketing?

Well it is free and pretty easy to set up and very simple to keep updated once you have got it set up. It gives targeted traffic as well so I would definitely say use it.

Regards,
Christian.

[CJPinder]

The trick I learned from Numinix is that you don't have to pay for the top spot to get hits and sales with google adwords. I started by paying $1.50 per hit and dropped down to 50 cents and I'm getting more sales than I was at $1.50.

The top spot in Google Adwords isn't usually a good place to be. People click on the top ad without thinking about what they are clicking on. People who click on the ads further down the screen have pre-qualified themselves by already looking at the previous ads and possibly sites.

50cents still sounds like a lot to pay. 20 Cents would be my top price and I'd try and get the average below that.

Make sure that your landing pages are relevant to your ads and your ad text is relevant to your landing page. Also be very careful with broad matches, they will match all sorts of things that are not relevant. Try to go for phrase matches and exact matches where possible. Broad matches are useful for finding out what people are searching for but don't pay much for them. Make sure that you have negative keywords set up for anything you do not want to match, especially things like free and wholesale (unless you are a wholesaler).

If you are using Google Analytics to track your campaigns then remember that it does not show the keywords the customer searched for before they clicked on your ad. It shows the keyword you have set up for matching in your ad group and depending on your match type this can be quite different. You can get Analytics to show the exact search words the person used but it requires a bit of extra javascript on your site. Alternatively have a dig through your log files.

For example if you have set up a broad match for heated birdbaths then your ad will be triggered by searches for...
heated
birdbaths
heated swimming pools
birdbath designs
...and so on and so on.

Regards,
Christian.