
Originally Posted by
keyon
After looking at your thumbnail, I think this is somewhat of an improvement over most Zen cart setups I've seen so far, but it doesn't solve the basic problem that pages like this are still an obstacle to a sell.
The Zensters can argue all they want about how all shopping carts to some effect create a customer "account" at the point of sale. The big difference here (and this is a really big difference) is that absolutely any kind of language that includes words lke "register" "login" "account" appearing immediately after someone clicks the add-to-cart button can and will deter a sale.
Maybe this is not an issue with some websites, like Amazon, where customers return over and over again. But for many, many websites, like the ones I manage, 90 percent of our customers buy once and only once. Making customers "login" before they can buy something is, well, silly.
This is all a sore subject with me now, because I was pretty much ready to set up Zen cart, had already bought the $50 book, lined up payment processing to work with Linux, etc., etc. Now I'm ready to chuck it all and head back to Yahoo store. All because of a clunky little piece of Zen cart that apparently can't be changed. Argh.