I have been working with AJAX Image swapper for the last three days and I am close to getting it to work, but still hitting a dead end.

My problem is that I can get the small swatch image to show up but all of the product images are not showing. All I get is a large outline of an empty box where the image should show up.
I upload the product image successfully when I enter a new product but for some reason I get this issue.

I know I must have something not configured correctly.

What I am doing wrong?

Please see image.