
Originally Posted by
fairestcape
I just find it so sad that so many people believe URL re-writes are going to magically rank them better on the SE's. I attend a LOT of programming seminars in London and Capetown - particularly those that focus on SEO issues relating to code. Everyone I listen to (and chat to) advises developers steer well clear of URL re-writing. Over the last 18 months / 2 years the discussion has focused largely on the Semantic Web and the embedding of MicroData tags into the page HTML as this is where the future lies.
"Pages" will no longer be "ranked", and <meta headers> will become all but irrelevant. CONTENT within the page will be "benchmarked" and "rated" according to how well it meets the item defines (depending on which XMLNS protocol being used.)
And again.. you get no argument from me with regards to these modules having ZERO effect on SEO, and the fact that there are many who still beleive in this brand of SEO snakeoil... I still believe that there are other very valid business reasons to want nicer URLs, and for those shopowners who want to install a re-writer, I encourage them to install one of the two which are stable and supported.