You are right in a way, but many people have many different tastes, so I thought I could do something like a really cool looking funky template for younger customers and then maybe one thats plain and one thats say darker or lighter, you know just something that they can almost "personalize" there experience as a returning customer.
Also if you get each template working as you want there would be no need for additional maintenance in the future.
I have been running my store for quite a while now already without anyone asking about where the buy button or this and that is.
The templates do take a little time, however I have friends which are web designers and they provide me with different cool skins at no charge...



