I am a newbie with limited zen knowledge...I am trying to set up my fragrance store using a data feed in Easy Populate. However, I'm not quite sure how my products fall under each category in zen...Please help...beleow is a sample of the the feed.. thanks in advance!

ITEM/NAME/DESCRIPTION/BRAND/TITLE/GENDER
414574/12 by Jean Couturier/No. 12 is a masculine scent of/Jean Couturier/Eau De Toilette Spray 3.3 OZ/Men