Is it possible to also use a Newsletter Title (the one used in the email subject field) as a heading in the email body of a HTML mail template?

I can see in the Zen Cart Tutorial there is different system keywords i can call, but the title of the newsletter is not one of them!

And another thing; When i use $EMAIL_DATE_SHORT in the HTML template, the date is shown as "dd.mm.yyyy".

How do i change it to "dd/mm/yyyy" or even better to "dd. montname yyyy"?