If you don't want to add the module you can add the following code to your tpl_footer file...
Code:
<!-- Google Analytics Code -->
<script src="https://www.google-analytics.com/urchin.js" type="text/javascript">
</script>
<script type="text/javascript">
_uacct = "UA-xxxxxxx-x";
urchinTracker();
</script>
<!-- end of Google Analytics -->
<?php
} // flag_disable_footer
?>
Maybe someone else on this site who's more experienced than me can double check the code to make sure it's okay, or may have a better way, but this worked fine for me until i had an SSL cert. installed, then not so much and i had to get the mod installed. But if your site doesn't have an SSL cert it should work fine. Takes 24 hrs for google to recognize it. The xxxxx's are where your own google id goes...
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