Hi,

I'm due to renew my multi-domain standard SSL certificate in the next 10 days and am looking at the plethora of options available.

Does anyone have any information on whether the general public changes purchasing behaviour based on the following:

1. Going with a well known and trusted company brand compared to a cheap SSL provider.
2. Getting an extended validation certificate (green address bar in IE).
3. Getting on page site seal.
4. Getting something like Comodo's corner of trust - a static SSL site seal that sites in the corner of your browser on every page, rather than in a fixed place in the page.

I understand that there are forum rules on recommending particular vendors etc so I'm not seeking any information that is not allowed, just information on how much of a difference these factors make.

Any help would be much appreciated.
Fergus