You would need to customize using your templates and overrides the file:
/includes/modules/product_listing.php
and change how that is built around line 113:
Code:
if (zen_has_product_attributes($listing->fields['products_id']) or PRODUCT_LIST_PRICE_BUY_NOW == '0') {
$lc_button = '<a href="' . zen_href_link(zen_get_info_page($listing->fields['products_id']), 'cPath=' . (($_GET['manufacturers_id'] > 0 and $_GET['filter_id']) > 0 ? zen_get_generated_category_path_rev($_GET['filter_id']) : ($_GET['cPath'] > 0 ? $_GET['cPath'] : zen_get_generated_category_path_rev($listing->fields['master_categories_id']))) . '&products_id=' . $listing->fields['products_id']) . '">' . MORE_INFO_TEXT . '</a>';
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