Is there a way to turn off the Max: 1 display in the products listing?

Our items don't allow for an Add button on the Products List so visitors see just the price @ right.

I want to use the Max Qty field as a 'flag' for certain items to display a msg, but when I set it to anything but zero it displays on the Products List.

How do I turn it off?

I looked in product_listing.php and durned if I can see where it is.

TIA,

---JC