We just opened our site and the link that says NEW PRODUCTS has everything in it. We are planning on having "New Release Fridays" since it is a movie store and I am wanting to know how long with complete store contents stay listed as new or is there a setting that we can fix to keep as new for only 5 days?

Also, in the UPCOMING PRODUCTS when you list the date they are expected and you list the status on OFF. Will on the date that it is expected will it automatically turn the status to ON?

Trying to plan for my upcoming new releases.