The design changes are best done by creating your own template. Do NOT be tempted just to quickly amend the default template - next time you need to upgrade your ZC version you'll curse yoruself.
How to create a template is explained here:
http://www.zen-cart.com/content.php?...ustom-template
As for changing the language, this is explained here:
http://www.zen-cart.com/content.php?...late-overrides
The additional images you'll need to do by installing a module - the one I'd use is Image Handler. Assuming your version is 1.5, then you'd need to use:
http://www.zen-cart.com/downloads.php?do=file&id=1380
As for "Add this" take a look at this module:
http://www.zen-cart.com/downloads.php?do=file&id=1325 It's for 1.3.9 but should work for 1.5 as well.
Lastly, as with any development, BACKUP your site!! Do not start to touch anything until you've got a full backup of all files and database. For projects with multiple changes like yours, it's also worth taking a milestone backup at every major completion point, so that if one part goes badly wrong, you don't have to go back to square 1.
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