Originally Posted by
schoolboy
Aesthetics are PART of the overall experience.
...and good graphics are indicative of a level of overall professionalism.
But it is interesting to see that the really BIG webshops keep their branding graphics to an absolute MINIMUM, focusing their attention on getting the PRODUCT GRAPHICS as exciting and enticing as possible.
Amazon's corporate logo on their website is only 35px high... and the rest of the site is a very discreet "plain white", with some judicious shades of grey here and there.
The mighty Walmart's corporate branding and colour scheme is restricted to a logo measuring 57 pixels by 214 pixels, and some rather bland blue vignettes in the header...
Again, Walmart understands the importance of boasting about PRODUCTS, rather than try to impress other website designers with stupid, unnecessary graphic distractions.
But who's to say these multi-billion dollar web-businesess are right... I mean... they may make billions of dollars in sales, but heck... they look so BORING!
I would MUCH RATHER have a site that looks like a pinball machine on steroids and get NO SALES, than have a site that looks PLAIN and does huge business...
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