I don't have the answer but there has to be a simpler solution. Regardless of what is said, redemption or use is not user-friendly. So far, 100% of gift certificate purchases have required some form of admin intervention.

People, at least our customers, expect a code and/or printable document that can be given to the recipient for use. They do not want the drawn out, confusing process of transferring funds from one person to another before the certificate funds can be used.

Like I said, I wish I had any ideas to offer to simplify the process but I don't (other than to not offer GC purchases).