At the top of the as-shipped versions of the admin and storefront email_extras.php language file, you'll see the following definitions:
Code:
define ('EMAIL_LOGO_FILENAME', 'header.jpg'); //-File is present in /email folder
define ('EMAIL_LOGO_WIDTH', '550');
define ('EMAIL_LOGO_HEIGHT', '110');
define ('EMAIL_LOGO_ALT_TITLE_TEXT', 'Zen Cart! The Art of E-commerce');
Those constants are used by the zen_mail function, present in /includes/functions/functions_email.php to insert those values into the appropriate spots within your email templates.
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