Facebook Advertising Pixel tracking code.

[MikeyG]

Has anyone used the facebook tracking code on zencart Facebook call it pixels. I can see how to get the script code into the header and have pasted this in the file common/html_header.php

I am unsure about part 2 to the process which is to past the tracking event code on to the specific pages that you wish to track. eg add to cart or conversions. and example that they give would be to use the code fbq('track', 'AddToCart'); to track any adding to the cart that takes place a s a result of the advert.

I am not sure though i this is all I need enter on the cart page or if I need more script (i.e. the original part of the pixel script that they give you but change the view page part for the add to cart part.

Has anyone implemented this at all and are they able to enlighten to the exact position and code used for tracking specific events?

Thank you.

Regards

MikeyG

[Adrian Ciocîrlan]

Hi, I've been looking for this answer for a long time, I managed to install the Purchase event. Here's How i did:

I installed The Base pixel in the html_header.php to track like you did and after that i made o copy of it and pasted in /includes/templates/custom_template/checkout_success (I've created an override folder named checkout_success)

The only line I changed was fbq('track', 'PageView'); with fbq('track', 'Purchase', {value: '0.00', currency:'RON'});

It seems to work for me the Purchase Pixel appeared in my FB Ad Account, i made a test order and the conversion showed up.

Hope it helps, I've searched the whole Internet for a solution.

<script>
!function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod?
n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n;
n.push=n;n.loaded=!0;n.version='2.0';n.queue=[];t=b.createElement(e);t.async=!0;
t.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)}(window,
document,'script','https://connect.facebook.net/en_US/fbevents.js');
fbq('init', 'your_ID', {
em: 'insert_email_variable'
});
fbq('track', 'Purchase', {value: '0.00', currency:'RON'});
</script>
<noscript><img height="1" width="1" style="display:none"
src="https://www.facebook.com/tr?id=1161150290679753&ev=PageView&noscript=1"
/></noscript>
<!-- DO NOT MODIFY -->
<!-- End Facebook Pixel Code -->

[CandleMan]

I have added mine in via Google Tag Manager. (Saves having to mess around with potentially breaking something)
May be easier in the long run as you can also add/change on the fly.
Download the Chrome Extension for Facebook Pixel as well as it does help

[lankeeyankee]

I believe there is more to it than that if you want to track sales and campaign conversions and sales totals. You need to give it values from the orders, which is pulled from the checkout success page for transaction totals. There are some FAQ pages here regarding tracking pixels that show what variables map to what values you are seeking.

[Asokan_68]

I am also using the Facebook Ads Services from Visiblefactors.com and this team is doing great work for my business growth. I get huge visitors from FB ads and most of them convert into my customers. I am so pleased with their work.