Most search engines now ignore what's in the meta keywords list. I don't even bother with them and either leave it empty, or allow zencart to populate it using defaults.
MUCH more value is SCHEMA.ORG structured data rendering (microdata).
I use the plugin that renders this using JSON-LD
Here's an example in the header of one of my websites.
Code:
<script type="application/ld+json">
{
"@context": "http://schema.org",
"@type": "Product",
"brand": "TFP-Brass-Pet-Tags",
"mpn": "tm-brass-20mm-disc",
"productID": "29",
"url": "https://tagmakers.co.uk/brass-tags/brass-disc-tags/brass-disc-tag-20-mm",
"name": "Brass Disc Tag 20 mm",
"description": "These 20mm brass pet tags are ideal for quick and easy identification of pets, with enough room for your name, address and telephone number. Visit Tagmakers now. ",
"image": "https://tagmakers.co.uk/images/brass-pet-tag-20mm.jpg",
"offers": {
"@type" : "Offer",
"availability" : "http://schema.org/InStock",
"price" : "4.95",
"priceCurrency" : "GBP",
"seller" : "Tagmakers",
"itemCondition" : "http://schema.org/NewCondition",
"inventoryLevel" : "300",
"deliveryLeadTime" : "2-3",
"category" : "Brass Disc Tags",
"itemOffered" : "Brass Disc Tag 20 mm",
"eligibleRegion" : "",
"acceptedPaymentMethod" : [ "http://purl.org/goodrelations/v1#MasterCard,http://purl.org/goodrelations/v1#VISA,http://purl.org/goodrelations/v1#PayPal,http://purl.org/goodrelations/v1#,http://purl.org/goodrelations/v1#,http://purl.org/goodrelations/v1#" ]
}
}
and
Code:
<script type="application/ld+json">
{
"@context": "http://schema.org",
"@type": "Organization",
"url": "https://tagmakers.co.uk/brass-tags/brass-disc-tags/brass-disc-tag-20-mm",
"logo": "https://tagmakers.co.uk/includes/templates/westminster_new/images/logo.jpg",
"contactPoint" : [
{ "@type" : "ContactPoint",
"telephone" : "+44-(0)1111111111111",
"contactType" : "customer service",
"areaServed" : "",
"availableLanguage" : "EN"
}],
"sameAs" : [ "https://www.facebook.com/pages/Tag-Makers/329030820555772","","","https://www.youtube.com/channel/UCBqd0OJaYubUGXLM04D-lGw","https://www.pinterest.com/tagmakers/","https://twitter.com/Tagmakers_Tags"],
"duns" : "",
"legalName" : "XXXXXXXXX Ltd",
"taxID" : "",
"vatID" : "",
"email" : "[email protected]",
"faxNumber" : "",
"address": {
"@type": "PostalAddress",
"streetAddress" : "XXXXX XXXXX",
"addressLocality": "XXXXXXX",
"addressRegion": "XXXXX",
"postalCode": "XX23 4XX",
"addressCountry" : "UK"
}
}
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