Originally Posted by
torvista
I seem to be very out of touch with the modern world as that is indeed the only reason why I use url rewriting (CEON). Totally not essential/cosmetic, but I prefer it like that.
While "everyone" here knows it has no SEO value, I don't think my customers know or care about that either.
But I think they do notice a friendly/relevant-looking url as opposed to a "raw" one, and in this dangerous internet day and age, even the most ignorant are learning to develop a healthy mistrust of a link they don't recognise in an email / is composed of strange "&" and "?" / does not give some indication of its purpose or destination. I'm sure it's not a deal-breaker but I think it adds a little extra plus to customer perception of a site, as people are used to seeing it.
I think it is expected in a professional shop and is a case of giving the customer what they expect, even if it's technically pointless. If it increases sales indirectly due to that, then it is worth it.
If I was developing my shop from new, it would be at the end of the list for mods, in the frills section. But, it's been there for ages so it can stay.
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