We keep keywords meta data empty. In other words, ZC code leaves this completely empty.
<meta name="keywords" content="" />
This meta name no longer has any relevance or value and is largely ignored by search engines.
Far better is structured data. EG:
Code:
<script type="application/ld+json">
{
"@context": "http://schema.org/",
"@type": "Product",
"name": "Gold Chain",
"brand": {
"@type": "Thing",
"name": "TMK"
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "5",
"bestRating" : "5",
"worstRating" : "4",
"reviewCount": "54"
},
"offers": {
"@type": "Offer",
"priceCurrency": "GBP",
"price": "29.95",
"priceValidUntil": "2020-11-05",
"itemCondition": "http://schema.org/NewCondition",
"availability": "http://schema.org/InStock",
"seller": {
"@type": "Organization",
"name": "The Gold Chain Shop"
}
}
}
</script>
AND
Code:
<script type="application/ld+json">
{
"@context": "http://schema.org",
"@type": "Product",
"brand": "TMK",
"mpn": "TMK-GLD-18-9098",
"productID": "815",
"url": "https://yoursite.co.uk/gold-and-silver-chains/gold-chain-9ct-65cm",
"name": "9ct Gold Chain - 65cm long",
"description": "This delightful real gold 9 carat chain makes the perfect gift for any special occasion. A jewellery-standard clasp will ensure it stays in place.",
"image": "https://yoursite.co.uk/images/9ct-gold-chain-65cm.jpg",
"offers": {
"@type" : "Offer",
"availability" : "http://schema.org/InStock",
"price" : "29.95",
"priceCurrency" : "GBP",
"seller" : "The Gold Chain Shop",
"itemCondition" : "http://schema.org/NewCondition",
"inventoryLevel" : "299",
"deliveryLeadTime" : "2",
"category" : "Gold Chains",
"itemOffered" : "9ct Gold Chain - 65cm long",
"eligibleRegion" : "GB",
"acceptedPaymentMethod" : [ "http://purl.org/goodrelations/v1#PayPal,http://purl.org/goodrelations/v1#MasterCard,http://purl.org/goodrelations/v1#VISA,http://purl.org/goodrelations/v1#,http://purl.org/goodrelations/v1#,http://purl.org/goodrelations/v1#" ]
}
}
</script>
This is now FAR more important than the old meta tags in the header. And Search Engines LOOK for this now.
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