Re: Improve Ranking - SEO
After you do that ( and js ), then google "speed" tool probably will complain about some css render blocking not beeing above the fold content
There is ... or was a chrome plugin to analyze that to.
Basically it's code that is waiting for something to finish, and you get a delay display, so, that code, shoud be in the <head></head>. ( they say)
I've wasted hours on learning all this stuff and applying religiously.
But, one thing is the site performance, and you should improve that if you can. (If fact, who ever built that template should've had provided and minify css and js.)
But don't get high hopes that this "speed" is going to bring more visits. It's just a piece of a cake.
I hope I'm not being to negative
Sites, that can't have unique content, have to bet in social media and newsletters, some way, that you can presente the same product but with a different voice.
My experience is books. I can't change the title or the synopsis. So all the bookshops, more or less have the same description / keywords, etc..
However, there is room to distinguished somehow in social media, etc..
“Though the problems of the world are increasingly complex, the solutions remain embarrassingly simple.” ― Bill Mollison
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