First off, your store-bought template is going to be difficult for anyone to figure out. It is not responsive, nor does it follow what most Zenners are familiar with as far as its operation. Anything would be a WAG.
Also, not to bust your chops, but what kind of business model works when you do not allow your users to order a product when they first see it. I visualize the customer's mood changing when, after clicking on the Boost Mood & Stress Relief category, finding that they can't order and go on about their day.
In addition, all your categories are below the fold (have to scroll to see any of them) which can cause customers to wonder if you even have products. Especially with huge a banner apologizing for your site not working. Not a confidence builder for a potential customer. You could send a coupon to all who have registered with, or bought from, you in the past letting them know you have things working again. Someone who's never been there before doesn't really need to know you have had problems.
You are also hurting yourself with your Meta Description. Keywords are no longer used to rank your site and the SEs are looking for a logical, short paragraph that describes the products your site provides to your customer.
Take a look at https://www.zen-cart.com/showthread....rom-your-title and get this done soon so that the actual name of your store can be seen in a browser. Take a trip over to iconifier.net as well to create a favicon for your site.
Even on your https pages, browsers report your site as unsecure and admonish users to not enter personal data on the site. And, your site will come up with http://www....., http://...., https://www...., and https://. That means the SEs see your site as four sites and will drop you in rank. And, along with fixing that, you'll need to fix all the mixed content links on the site. Part of the "not secure" is that the GoneDaddy SSL is valid for too many months. Not long after you got your SSL, browsers capped a maximum of two years on an SSL certificate. Yours is valid from 2017 to 2020. GoneDaddy should assist you in re-installing the cert with appropriate dates at no charge.
On the SSL, http vs https, and www vs non-www; your SSL is set for your site WITHOUT www. Therefore, you might want to add a .htaccess file to the root specifying the following:
Code:
# Needed before any rewritingRewriteEngine On
### Built using the .htaccess 301 Redirect Generator from Web Site Advantage
### https://websiteadvantage.com.au/HtAccess-301-Redirect-Generator
### Place after 'RewriteEngine On' and before any CMS specific rewrite rules
# Redirect HTTP with www to HTTPS without www
RewriteCond %{HTTPS} off
RewriteCond %{HTTP_HOST} ^www\.(.+)$ [NC]
RewriteRule .* https://%1%{REQUEST_URI} [R=301,L]
# Redirect HTTP without www to HTTPS without www
RewriteCond %{HTTPS} off
RewriteCond %{HTTP_HOST} !^www\. [NC]
RewriteRule .* https://%{HTTP_HOST}%{REQUEST_URI} [R=301,L]
# Redirect HTTPS with www to HTTPS without www
RewriteCond %{HTTPS} on
RewriteCond %{HTTP_HOST} ^www\.(.+)$ [NC]
RewriteRule .* https://%1%{REQUEST_URI} [R=301,L]
## 301 Redirects
Even with all that, you have no robots.txt file (tells the SEs to look at the site) or XML Site map (road Map for the SEs). Several other minor things (404 page, etc) that can be straightened up easily.
Lots of stuff there and, again, not trying to bust a bubble. Just some thoughts on ways to make it a better experience for the customer.
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