Noting that the 'names' of those variables in the admin/storefront language files are 'translated' into the email template's block-names within the zen_mail function:
Code:
// Handle logo image
if (empty($block['EMAIL_LOGO_FILE'])) {
$domain = (IS_ADMIN_FLAG === true) ? HTTP_CATALOG_SERVER : HTTP_SERVER;
$block['EMAIL_LOGO_FILE'] = $domain . DIR_WS_CATALOG . 'email/' . EMAIL_LOGO_FILENAME;
}
if (!isset ($block['EMAIL_LOGO_ALT_TEXT']) || $block['EMAIL_LOGO_ALT_TEXT'] == '') $block['EMAIL_LOGO_ALT_TEXT'] = EMAIL_LOGO_ALT_TITLE_TEXT;
if (!isset ($block['EMAIL_LOGO_WIDTH']) || $block['EMAIL_LOGO_WIDTH'] == '') $block['EMAIL_LOGO_WIDTH'] = EMAIL_LOGO_WIDTH;
if (!isset ($block['EMAIL_LOGO_HEIGHT']) || $block['EMAIL_LOGO_HEIGHT'] == '') $block['EMAIL_LOGO_HEIGHT'] = EMAIL_LOGO_HEIGHT;
That said, changing those constants' names in the language files would not be a good thing.
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