Meta Tags

**g2ktcf** · 22 Dec 2021, 08:53 PM

This is not a proper ZC question...but I am going to ask anyway

I had a slow day at work and got really into some in-depth reading in both the Developer and Store Owner documentation pages. I ran across Meta Tags and realized that I have NEVER added one to anything on my site.

Is this something I need to fix like ASAP? How important are these to rankings?

**dbltoe** · 23 Dec 2021, 03:28 AM

Here's one thought. https://www.tributemedia.com/blog/meta-description-faqs

Most important is the Meta Description. That's the paragraph usuailly shown along with your listing. It is an ADA/WCAG requirement yet, I find sites without it quite often.

IMHO, product description is far more important to your ranking.

**mc12345678** · 24 Dec 2021, 04:18 AM

As part of that and the original question, while you may not have purposefully entered any meta tag information, a default zen cart install typically offers up some meta tag information from text that has been entered for categories, products and the like. You can always do more if you wish, but there are plenty of tidbits auto-populated in your pages if you consider your customers in the content that you have entered. Yes, including those that have some sort of limited "access" is certainly part of that and believe it or not there are many that have such limitations that use this forum site and the associated software. But... I would not try to stuff things into this additional data thinking that it is going to get you ahead. That it helps those that need the additional information, then great, help your customers find your things and make purchases, don't try to game the system. It will come back to bite...

**g2ktcf** · 24 Dec 2021, 12:54 PM

Originally Posted by mc12345678

As part of that and the original question, while you may not have purposefully entered any meta tag information, a default zen cart install typically offers up some meta tag information from text that has been entered for categories, products and the like. You can always do more if you wish, but there are plenty of tidbits auto-populated in your pages if you consider your customers in the content that you have entered. Yes, including those that have some sort of limited "access" is certainly part of that and believe it or not there are many that have such limitations that use this forum site and the associated software. But... I would not try to stuff things into this additional data thinking that it is going to get you ahead. That it helps those that need the additional information, then great, help your customers find your things and make purchases, don't try to game the system. It will come back to bite...

My concern was that it was hampering my ranking. That is not the case and I have other more important things to worry about. I will try to populate it from here on out though.