I've often seen stores with a URL of the form store.mydomain.com. What's the advantage of doing it that way? And if it's A Good Thing (TM), how does one do it?
On the other hand, are there any disadvantages to the mydomain.com/store method? Does it get dicey if you have pages outside of the store folder containing things like Policy statements, general info about the company, and so on?
Bookmarks