Oh ok, I see.

My link was actually to a category and not a specific item. I tried it with the auto gen, and it still doesnt work. I've switched to the auto gen, here is the link -

http://thehockeyjersey.co/store/gift_certificates

Here what the auto gen link "should be" for an item in said category

http://thehockeyjersey.co/store/gift...ft_certificate

But neither still work. It shows up properly in the site menu but when I click, I get the 404.