Quote Originally Posted by fergusmacdonald View Post
All sound advice - thanks for that.

Indeed - no one really knows how to get the top spot on any search engine, except the search engines! I guess what is important in this thread is whether these mods benefit or hurt your site's ranking when compared to the standard ZC link structure. As ranking is not only controlled by how the urls look (e.g. your site may be more popular because it has nicer looking urls, thus creating more people linking to your site), then user-friendlyness, ability to see what page you're on and what it's parents are, etc, is also important.
SEO friendly url's do help. At least it seems that way if you look at competitive key words. Top listed sites have them. Do a search for wedding favors and have a look at the top few. Google marks the found key word in the url bold. Why? Guess what, it matters to them so it has to matters to me...