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Out of those links you quoted, click on the "Create Complete tab-delimited .txt file in temp dir (Attributes Not Included)" one. Then go to your temp dir and get the generated txt file. Open the file with MS Excel or OOo Calc.
If your store has no products yet, then you'll only have one row with the headers, which are actually the database table's column names. In each following row fill the data you will add, including the product's model, which is what EasyPopulate uses instead of the product's ID, so make them all unique.
To be sure what data to include, you may want to add a single product using the cart's admin and then export the file as explained above, then in the file you'll have that product in the first row after the headers. Then, for the other products, follow the guide of that product regarding the data you see filled. One product per row.
When you're done with the file, save and copy the file back to the temp dir. Go back to EasyPopulate in the admin area of the Zen Cart and paste the name of the file in the third text input field, the one named "Import from Temp Dir (temp/)" and click the "Insert to DB" button. You'll get a confirmation of the action after done, with a detail at the bottom of the page.
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