Quote Originally Posted by econcepts View Post
Actually, this mod does quite a number of things that are not easily done by just pasting a snippet of code provided by Google into your page.

Just a few of the items are:

1) Adwords conversion tracking capability
2) Ecommerce tracking (with dynamic order values not static)
3) Ability to customize the tracking code easily from the admin to accommodate additional tracking options.

etc...

If you just copy and paste the tracking code Google provides into your page you won't get product level detail 'conversion level ecommerce tracking' nor would you get adwords conversion tracking.
Looks like I am missing some goodies. Thanks for the clarification!