Quote Originally Posted by lindasdd View Post
Ultimately I had to stop using OPC because 'guests have orders but no accounts' means my sales funnel becomes broken.

The most important part of my sales funnel is a discounted sample pack product. 99% of customers order it as their first item. The discount is a one time use code.

Under OPC, guest checkout doesn't get an account, so there is no way to offer them a one time use code. The solutions are either to not offer guests a code or to not limit the code to one time use. Both have downsides.

Next step in the funnel is a one time use lower tier free shipping discount code. One time use per customer. Again, not possible with OPC.

There are potentially all sorts of work arounds but they would most likely require customers to jump through hoops which will cut conversion rates off at the knees. So not worth it. Even a simple, "check your email for the code" is too much for the first checkout experience of a customer.
Linda,
Thanks for sharing these details!
If you could "wave a wand" and have it work "your way", what would the ideal flow look like with guest checkout?
You talked about wanting them to "have an account", but let's unpack that: do they actually need an account? or do you just want the store to recognize that "hey, you've shopped with this email address before" and "therefore we're offering you the following automatic discount"? (and maybe it would be based on "you've shopped X number of times using this email address"?) ... but would getting them to provide their email address be too much to ask? (It's less than asking them to login with both an email address and a password they've gotta look up in a Welcome email).
Again: how do you envision your funnel's "rules" would get triggered by the customer, assuming the browser doesn't yet know who they are when they first visit the site?
(one idea: would they get auto-logged-in or at least auto-coupon-applied if they click a link in a marketing re-engagement email?)
Again: what do you have in mind in the "perfect system"?

I'm thinking there might be some very simple adjustments that could accommodate it, but it's tough to figure those out without knowing your ideal flow.