Quote Originally Posted by BlessIsaacola View Post
If you're using this mod and you advertise with Google Adwords or Yahoo Search Marketing you want to read this post:
I read through the posts in that link and it made me sad. Just shows how much BS there is from so called SEO experts. There is no such thing as a duplicate content penalty that affects Page Rank, it simply does not work that way.

As for the gclid tag etc, it is very important that these are used because without them you will not be able to tell how your PPC campaigns are performing, how your Ad split testing is going etc. If you do not track your PPC you will not know if it is making you money or losing you money. You also need to ensure that other tracking tags such as utm_source, utm_medium etc are working and you should use them to track newsletter links, Google Product uploads, Yahoo and MSN PPC etc.

SEO covers more than just organic rankings on search engines, it is part of your larger search engine marketing strategy, a mod that breaks your analytics tracking and directs paid ads to 404 pages is very bad.

Regards,
Christian.