Eric
20 Ways to Increase Sales Using Zen Cart
Zen Cart contribs: Simple Google Analytics, Export Shipping Information
Google Analytics does not have the capability to actually "subtract" orders that were returned. It is not native to the analytics program.
Typically you have to keep this info at hand and figure it in when calculating your true conversion rate.
If you want to try to subtract the amount from what Google reports, you might want to try to send a "new order" (refund) to through the cart that then in turn sends a negative value (equal to the original order value) to the eCommerce portion of the analytics.
Keep in mind that doing this though would require some additional programming, and it would still not address the "conversion rate" issue (that would remain unchanged as you can't reverse it once it has been recorded).
It would only reduce the dollar amount (revenues) reported through the eCommerce tracking portion of the analytics (which again, probably won't help much for decision making.)
Eric
20 Ways to Increase Sales Using Zen Cart
Zen Cart contribs: Simple Google Analytics, Export Shipping Information
Ryan,
First thing to clear up. You only want 1 instance of the tracking code on your pages (not multiples). That will do a number on the tracking reports (and one you don't want to mess with).
Secondly, it sounds like you have made a multitude of adjustments to your cart that make me think there are a number of files that are causing problems (across the entire site).
As mentioned by another zenner in an earlier post, I would recommend you start with a fresh install of the cart and go from there. If you have customers and orders from the current version, you can migrate them (Import / export) from the current install to the new one. If not, then you're in luck, and the new install should be a breeze.
I personally don't think it is always a good idea to try to fix a potential bad install or corrupt files. Sometimes, it is ok, but in others where it looks like a lot of damage could be done, I recommend a new install.
After all, do you want to risk something happening down the road when you start to see more sales and customers? I would think not. One way to start down the path of success is to build a strong foundation. It's one of the first steps toward building a solid business.
Eric
20 Ways to Increase Sales Using Zen Cart
Zen Cart contribs: Simple Google Analytics, Export Shipping Information
Don,
If you are going to do this, I would recommend only doing it near the portion of the code that pulls the data (within the google-analytics.php file) for the order. Most are in arrays. You'll need to pull the needed data form the array, probably run yoru own separate query on the db and then combine the two as you insert the product name into the analytics tracking.
Since you are looking at this for analytics purposes only, I would highly recommend against performing the task anywhere other than in the google-analytics.php file (but be careful in there not to mess anything up as well or you could render your entire tracking system as unusable.)
If I were trying that, I would leave the current code as is, then run a totally separate query (new one pulling the manufacturer name if not already present) and then create a string that combines the two elements with the dash ("-") between them.
Hope that helps!
Eric
20 Ways to Increase Sales Using Zen Cart
Zen Cart contribs: Simple Google Analytics, Export Shipping Information
I was about to download this but is the version correct on the download page?
Zen Cart™ Version: v1.3.6
Version: 1.2.1
Last Updated: Jan 21 2008
Author: econcepts
Shouldn't it be for v1.3.8 ?
Hello,
I am having trouble getting any results after installing this mod. I first tried google analytics by Andrew since it was for v 1.3.8 and I got results but I soon found it causes the dreaded secure and non secure popup when people log in because of the javascript containing references to a non secure example site. So I uninstalled that mod and installed simple analytics to the memphiscandle site. I have uploaded the files and configured the admin. My google analytics account is e-commerce enabled and at this time it says it is receiving data but that can't be correct since I am not seeing any analytics results. It has been 5 days since I installed simple analytics and I know I have had traffic.
Do I need to install the javascript from google to any of the files?
Any advice will be greatly appreciated.
I have done a fresh install however i don't see the link under config in the admin side, the SQL loaded correct and all the files are in the correct locations
Lextechs.com Powered By ZenCart
Eric
20 Ways to Increase Sales Using Zen Cart
Zen Cart contribs: Simple Google Analytics, Export Shipping Information
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