I might be able to help with a couple of these questions:
First, the 4th question: Which "add to cart" are you talking about? Do you mean the button itself? If so, you will have to either find a "buy now" button in the files and replace it, or create one and upload it, and change the name in "/includes/languages/english/button_names.php" From here, you can also change the hover text that pops up when your customer rolls over the button.
Or, are looking to change the actual text next to the form where you can adjust the quantity? I did that, but I will have to retrace my steps, so let me know if that's the case, and I'll let you know what I did.
I am stumped myself on how to re-organize the display. I was able to move the "Add to cart" to the bottom right, instead of left, just by changing "float left" to "float right" in my css, under "Shopping Cart Display" in my main template file. But, I noticed that these items are kind of bundled together as centered content in tpl_products_next_previous.php. I haven't taken the time to pick through it all and figure that out, but perhaps that will give you some direction.
On your zen-cart admin page, under tools, is a feature called "developers took kit," which is very helpful for finding the exact items you want to edit. I have found the very last form on the page to be indispensable when I'm trying to edit something I have no idea how to pinpoint. It allows you to look up anything in any file (just write in, for instance, "add to cart" and select "all files" and see what pops up for you).
I hope I didn't confuse you even more. I also hope some smartypants comes in here and gives you some better answers.
ilsita
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